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'Creation engineering': The art and science of naming drugs - wtvr.com
wtvr.com | 'Creation engineering': The art and science of naming drugs wtvr.com “Name safety is now the number one priority, and predicting name approvability is now the name of the game,” said Arlene Teck, creative director at Ixxéo Healthcare, a name engineering agency. “The FDA wants to protect any American, traveling anywhere, ... |
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