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How did Parachute become one of India's favourite hair oil brands? Ask the rats - Quartz

Quartz

How did Parachute become one of India's favourite hair oil brands? Ask the rats
Quartz
When Harsh joined Bombay Oil (in 1971)…(he) realised that the oil business, the mainstay of Bombay Oil, was a commodity business with low margins. Parachute and Saffola had already been launched but they were not getting the required attention through ...

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